Cadbury were launching their first ever chocolate milkshake. They needed a bold and simple idea to share across VOD, DOOH & social – making people's mouths water for a milkshake that far more chocolatey than their competitors. So we created a glass that made the milkshake look exactly like a bar of Cadbury chocolate. Then captured some delicious macro-action shots that revealed the truth.
Photographer: Nancy Anne @ Swerve Model maker: Paul Baker
Agency: VCCP
