Triumph wanted a social campaign that would work alongside their ATL and assist in the launch of their new product, the Magic Wire bra. The bra essentially solves one annoying problem that most women face on a daily basis. So we created #NiggleFix, and encouraged women to share and help solve more of these annoying everyday niggles.
To kick off the campaign, we created a short film about some of these niggles and shared it online. Then we asked women to share their Niggles and solutions, for the chance to win a Triumph goodie bag. We worked with illustrators to bring the best submissions to life.