Harrison's Fund wanted help promoting Blue Hair Day on their social channels. They wanted to turn what could be a tragic anniversary (the day their friend's sons were diagnosed with Duchenne Muscular Dystrophy) into an opportunity to raise awareness, and money, for the charity.
We advised them on how to talk about the event across channels. And created a content plan for them, with some assets for them to share on social.
Domestic abuse charities are struggling to communicate effectively with those at most risk. Their helplines are receiving an overwhelming amount of calls, and they’re struggling to help those most at risk.
Statistics show that women aged 16-24 are more likely to suffer relationship abuse. They often don’t realise what’s happening to them is abuse or they may be in denial. As a result, they don’t always know where or who to turn to for help.
Charities need to do more to reach victims in a place where they already feel safe and comfortable.
Our audience are likely to spend a lot of their time online, procrastinating on sites like Buzzfeed. But what if we shocked readers with a quiz that makes them and stop and think about something serious? By asking them…
“Would you stay or would you go?”
We use a real story from a victim of domestic abuse and we write the quiz based on the situations they faced.
The reader simply has to answer every question with whether they would… Stay or Go
After each question, a bar chart will appear underneath showing how everyone else answered.
From an outside perspective, it’s very easy to say you’d leave an abusive relationship. Unfortunately, for victims of domestic abuse it’s not always that simple.
At the end of the quiz, it will reveal that this was a true story. Emphasizing that one day, this could happen to you or a loved one. We then encourage them to share the quiz with their friends to identify and raise awareness of some of the warning signs of domestic abuse.
Our good friend Nat, a copywriter at ais, was running the 2015 London Marathon for Friends of Deal Hospital, a cause very close to her heart. We felt inspired, and decided to raise some money to help reach her £2,000 fund-raising goal.
We hosted a number of Nails and Cocktails evenings for the ladies and gentleman of ais London, as Hannah had been looking for an excuse to practice her nail art.
Unsurprisingly, very few gentleman wanted their nails doing. But the women of ais had a lovely time having their nails painted, drinking and gossiping. Here are a few examples of Hannah's work...
We also encouraged people not running the marathon to donate and show their support for friends and family by sharing a #slipperselfie and nominating others to do the same.
In total, Nat raised an amazing £2550.50 for charity – and completed the marathon in an extraordinary 3:54. Well done Nat!